Module One Company
Lesson 1
For Breakthrough Innovation, Focus on Possibility, Not Profitability
Lesson 2 Tencent’s Worth
Lesson 3 Amazon’s Smart Innovation Strategy
Lesson 4
Zara’s Big Idea: What the World’s Top Fashion Retailer Tells Us About Innovation
Module Two Customer
Lesson 5 Secrets of Apple’s Customer Success
Lesson 6 The 10 Customer Service Trends for 2010
Lesson 7 E-Shopping Goes Over the Top
Lesson 8 Understanding Customer Experience
Module Three Product
Lesson 9 10 Best-selling Products of All Time
Lesson 10 Twilight of the Brands
Lesson 11 What’s in a 品牌? How to Name a Company in a Global Economy
Lesson 12 This Man Wants to Clothe the Planet
Module Four Advertising
Lesson 13 A Good Product (Mostly) Sells Itself - A Good Product Doesn’t Need Excessive Marketing
Lesson 14 The Future of Marketing: Ads Get Physical, Digital
Lesson 15 Advertising and the Internet of Things
Lesson 16 Advertising Of, By, And For The People
Module Five Marketing
Lesson 17 The State of Shopper Marketing: VivoCity
Lesson 18 What the Buy-side Can Do to Encourage Programmatic Buying
Lesson 19 4 Ways to Make the Most out of Social Media
Lesson 20 Beacon College Goes O2O with Interactive Game
Module Six Talent
Lesson 21 Competing for Talent in Every Geography
Lesson 22 Primal Leadership: The Hidden Driver of Great Performance
Lesson 23 A People Perspective on MICE Events
Lesson 24 Case study: FedEx Express
Module Seven Finance
Lesson 25Alibaba: the New Face of Finance in China
Lesson 26 Don’t Bank on the Banks
Lesson 27 Trifacta Raises $25m - Investment Round Up(475)
Lesson 28 Financial Information Provider Markit, Ltd. Raises $1.3 billion - Week of June 16th IPO Watch
Module Eight Public Relations
Lesson 29 2009-2011 Toyota Vehicle Recalls
Lesson 30 A Case Study of the Coca-Cola Scare in Europe
Lesson 31 West Fertilizer Company Case Study
Lesson 32 Tips for Measuring the Impact of Public Relations
